In the final part of our series we look at building your reputation as a locum vet. Whether you’re considering locuming for the flexibility, variety, or as a chance to explore different practices, this series will provide you with a comprehensive understanding of what is involved. From getting started as a locum, to the unique benefits and challenges along the way, each post will offer valuable insight and tips to help you navigate and thrive as a locum. Stay tuned as we explore every aspect of locum veterinary work and provide you with the tools to make the most of your locum career.

And now you’re a locum…

As a locum vet, building your professional reputation is key to advancing your career, securing repeat work, and gaining the trust of employers and clients. Working in various clinics and environments, often for short-term contracts, can make this task seem challenging. However, developing a solid reputation is not only achievable, but it’s essential for your success as a locum vet. In this blog post, we’ll explore proven strategies for building your professional reputation as a locum vet, from establishing credibility quickly in new practices to leveraging feedback and marketing your services effectively.

1. Establishing Credibility Quickly in Different Practices

As a locum vet, establishing your professional reputation from the get-go can be daunting, especially in short-term roles. However, demonstrating your expertise and competence can help you build credibility rapidly. Here’s how to establish your professional reputation quickly in new practices:

A. Demonstrate Expertise from Day One

Even if you’re only at a practice for a short period, showcasing your clinical knowledge and skills early on is crucial. Arrive prepared, confidently handle cases, and proactively engage with the team and clients. The quicker you show that you’re capable of providing excellent care, the more trust you’ll build.

B. Be Reliable and Punctual

Reliability is a cornerstone of your professional reputation as a locum vet. Always arrive on time, complete tasks efficiently, and follow through on commitments. Practices will remember you as dependable, which increases the likelihood of being called back for repeat work or referred to other clinics.

C. Adapt Quickly to Different Teams

Each practice has its own culture and workflow. Observing how the team operates and being flexible in your role will help you adapt quickly and gain the trust of your colleagues. By demonstrating your ability to integrate smoothly into any team, you strengthen your professional reputation.

D. Communicate Clearly

Effective communication is key to building a positive reputation. Whether you’re speaking to colleagues, clients, or pet owners, clear and concise communication ensures smooth interactions and fosters trust. Make sure you explain diagnoses, treatments, and follow-up procedures to clients in a way they can easily understand.

2. Building Long-Term Relationships with Clinics and Clients

A great professional reputation as a locum vet goes beyond just your technical skills; it also depends on the relationships you build with both clinics and clients. Here’s how you can foster long-term connections that will benefit your career:

A. Exceed Expectations

To truly stand out, go above and beyond what’s expected of you. Whether it’s offering exceptional care, showing initiative, or providing excellent customer service, exceeding expectations can lead to long-lasting professional relationships and repeat work opportunities.

B. Stay in Touch with Practices

Even after your locum contract ends, keep in touch with the practices you’ve worked at. Check in occasionally to express your availability for upcoming shifts or long-term placements. A quick follow-up message can keep you on their radar for future locum roles.

C. Build Client Trust

Building trust with clients is just as important as your relationships with clinic staff. Show professionalism, empathy, and competence in every interaction with clients. When clients trust you with their pets’ care, they’re more likely to request your services again at other practices, helping you expand your network.

D. Handle Difficult Situations with Compassion

Sometimes, things won’t go as planned—whether it’s a challenging diagnosis, unhappy clients, or difficult cases. Your ability to handle these situations with professionalism and empathy will leave a lasting impression and help you maintain positive relationships even when faced with adversity.

“Building a strong reputation as a reliable, skilled vet takes time. Consistently delivering quality care and being easy to work with helps to build trust with practices and leads to repeat offers and more opportunities.”

— Dr. Diane B. Locum Vet

3. Leveraging Feedback and References to Grow Your Career

Feedback is an invaluable tool for building your professional reputation as a locum vet. Positive feedback and strong references can help you secure more roles, while constructive criticism provides insights for growth. Here’s how to leverage feedback and references to boost your career:

A. Request Feedback After Each Placement

At the end of every locum role, ask for feedback from the practice manager or lead vet. Constructive feedback helps you refine your practice, while positive comments can be used to enhance your CV and online profiles. Feedback allows you to continuously improve, strengthening your reputation.

B. Ask for References and Testimonials

After completing a successful placement, ask clients, colleagues, or practice managers for written or verbal references. Testimonials are an excellent addition to your CV and LinkedIn profile, helping potential employers assess your abilities. A solid reference is a powerful tool for building your professional reputation as a locum vet.

C. Use Online Reviews to Your Advantage

Many veterinary practices and job boards allow employers and clients to leave reviews. Positive reviews on platforms such as LinkedIn or job boards can significantly boost your reputation and help you attract more work opportunities. Encourage satisfied clients and colleagues to share their feedback.

D. Self-Reflect and Improve

Don’t just focus on positive feedback—embrace constructive criticism as well. Take time to self-reflect, identifying areas where you can improve. Implementing feedback into your practice shows that you’re dedicated to professional growth and to maintaining a high standard of care.

“I’ve only just started locuming with the help of Catherine at Vet Jobs Agency. She’s helped me get a foot in the door with several lovely practices and has already got me repeat bookings well into next year.”

— Dr. Rachel A, Locum Vet

4. Marketing Your Services and Building a Personal Brand as a Locum Vet

To truly stand out in the competitive world of locum veterinary work, you need to actively market your services and develop a personal brand. A strong online presence and clear messaging will help you attract more clients and employers. Here’s how you can build and market your professional reputation as a locum vet:

A. Create a Professional Online Presence

In today’s digital world, having an online portfolio is essential. Consider creating a website or LinkedIn profile to highlight your experience, qualifications, and services. A website can showcase your expertise, client testimonials, and a portfolio of your work, making it easier for employers to assess your skills and contact you directly.

B. Leverage Social Media

Social media platforms such as LinkedIn, Twitter, and Instagram are excellent tools for building your personal brand. Share industry insights, success stories, and professional achievements on LinkedIn, while using Instagram to showcase your work, client interactions, and behind-the-scenes moments. Social media can increase your visibility and attract more job opportunities.

C. Network with Other Veterinary Professionals

Networking plays a huge role in expanding your professional reputation. Attend veterinary conferences, online forums, and local events to meet other professionals and potential employers. Building a network of connections can lead to referrals and job offers.

D. Offer Additional Services or Specialisations

If you have specialised skills, such as exotic pet care, surgery, or emergency care, make sure to highlight them in your marketing. Offering niche services can make you more attractive to clinics looking for specific expertise. Include these specialties on your CV, website, and LinkedIn profile to expand your opportunities.